MINUTE MAID DRINKING COMPANY
The Juicy Origins of Minute Maid In 1960, Coca‑Cola acquired the Minute Maid brand and corporation, utilizing its global reach to expand distribution, diversify products, and evolve beyond frozen concentrate into ready-to-drink juices and lemonade . Diverse Products & Global Reach From its beginnings with orange juice concentrate, Minute Maid now offers over 100 flavors across frozen concentrates, chilled juices, lemonades, fruit punches, zero-sugar options, sparkling juices, smoothies, and even RTD cocktails in select markets . Local flavors in Kenya include Apple Delight, Mango with Bits, and Pulpy Orange—all crafted from African-sourced fruits . The brand also markets Fruitopia, Hi‑C, Five Alive in Canada, and other regional variants . Strategic Marketing & Branding Minute Maid has continuously reinvented its branding: 2023 saw its first global rebrand in 75 years—a vibrant, fruit-inspired visual identity with a global . Sustainability & Corporate Respon...