MINUTE MAID DRINKING COMPANY

 The Juicy Origins of Minute Maid

In 1960, Coca‑Cola acquired the Minute Maid brand and corporation, utilizing its global reach to expand distribution, diversify products, and evolve beyond frozen concentrate into ready-to-drink juices and lemonade .

Diverse Products & Global Reach

From its beginnings with orange juice concentrate, Minute Maid now offers over 100 flavors across frozen concentrates, chilled juices, lemonades, fruit punches, zero-sugar options, sparkling juices, smoothies, and even RTD cocktails in select markets .

Local flavors in Kenya include Apple Delight, Mango with Bits, and Pulpy Orange—all crafted from African-sourced fruits . The brand also markets Fruitopia, Hi‑C, Five Alive in Canada, and other regional variants .

Strategic Marketing & Branding

Minute Maid has continuously reinvented its branding:

2023 saw its first global rebrand in 75 years—a vibrant, fruit-inspired visual identity with a global .

Sustainability & Corporate Responsibility

Minute Maid is stepping up on environmental and social fronts:

A water-replenishment strategy seeks to return as much water to local communities as it uses in production .

Innovation & Market Adaptation

Minute Maid has stayed relevant by:

Expanding flavors (mango, berry, tropical blends) to cater to evolving tastes .

Minute Maid in Kenya: A Taste of Local Goodness

In Kenya, Minute Maid’s lineup—Apple Delight, Mango with Bits, and Pulpy Orange—draws on local fruit agriculture, with flavors tailored to regional taste preferences .

You’ll find them in supermarkets, kiosks, and cafes. Nutritional highlights show.